MCA, Meta agree to launch fact checking helpline on WhatsApp
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New Delhi: The Misinformation Combat Alliance (MCA) on Monday said that it has collaborated with Meta (formerly Facebook) to launch a dedicated fact-checking helpline on WhatsApp in India in an effort to combat media generated using artificial intelligence (AI). The helpline will be available for the public to use in March this year.
The initiative will allow MCA and its associated network to address viral misinformation -- particularly deepfakes.
The MCA will set up a central ‘Deepfake Analysis Unit’ (DAU) to manage all inbound messages they receive on the WhatsApp helpline.
"The Deepfakes Analysis Unit will serve as a critical and timely intervention to arrest the spread of AI-enabled disinformation among social media and internet users in India," Bharat Gupta, President, Misinformation Combat Alliance, said in a statement.
